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- Published on Friday, 03 May 2013 03:51
- Written by Super User
The best source to identify network marketing business is the Direct Selling Association. It is the national trade association for businesses that manufacture and distribute goods and services sold directly to consumers. It is the best source of network marketing businesses because of their commitment to ethical approaches and business practises in the direct selling marketplace. They set standards for the network marketing businesses that are part of the association, and those companies that are part of the association commit to those standards. They currently represent 200 direct selling companies.
You will find that regardless of your area of interest, there is a company with a product that you can partner with. When I say partner, I mean that you will partner with them in “Selling” their products. This is part of this business model – selling. If you are not comfortable with it, then the direct selling industry and their affiliated network marketing businesses may not be for you. Even if selling scares you, I encourage you to start anyway. Regardless of the business you are going to do, whether it is starting a retail store, buying a franchise, or doing a network marketing business, you will have to learn to sell.
What are some of the Network Marketing Businesses?
Before you decide what company you want to partner with, you first have to define for yourself why you want to get started in the first place. This may seem strange, but it is the number one thing that you need to start with. The dream is the focal point of your efforts, without it, you will quit. The power of this kind of business is that it has a very low entry fee with very high potential. However, this low cost of entry, means that it is easy to quit. So before you even decide what you are going to do, I suggest that you try this exercise:
- Create a written list of 100 items that you want to have, do or become during your lifetime. Create your bucket list. (The things you are going to do before you “kick the bucket”) The things on it should create some passion in you. If they don’t, then don’t write them down. This is a very difficult thing to do, but if you can do it, you have taken the first step to success.
Then you are ready to decide on the best network marketing business that will get you those dreams.
The list of companies is endless. You can sell products in any category: Air Filters, Animal Care, Books, Candles, Homecare, Cosmetics and Lingerie are just a few. One of the first things you will have to look at is the type of sales plan you are comfortable with. There are typically two types: Party Plan, and Person to Person.
Party Plans are basically exactly as they sound. Product is designed to move through parties hosted by those people with a network of friends in the home. These parties typically start out hosted by the business owner tied to the opportunity, but then tend to move through their network of friends that have attended their party and would like to host their own. The business owner will offer that host a gift of some sort for hosting the event as their incentive to host. These parties continue indefinitely.
The effectiveness of this approach depends on the type of products being sold. For example, if they are one off purchases such as jewelry, candles or lingerie, the product sales can eventually dry up as the hosts begin to dwindle in numbers because the network of friends has been tapped out. Unless the business owner can consistently get into new networks of people, then this type of plan will create less income as time goes on. If this is the type of product being sold, then you will find that this type of plan really starts to become like a second job.
If the products sold in the party plan are consumable in nature, then you will find that this constant churn of party goers eases somewhat because you get a lot of repeat purchases. The extra work comes if there are minimum volumes required by the company that distributes the products.
Some of the most common and Largest Party plan businesses are the following:
- The Pampered Chef (Cookware, House, and Kitchen wares)
- Fifth Avenue Collection (Jewelry)
- Mary Kay (Cosmetics)
- PartyLite Gifts (Candles, fragrances and home accessories)
- Silpada Designs (Jewelry)
- Tupperware (Home, Kitchen accessories)
Other plans that you may not be familiar with are:
- Pink Papaya (Aromatherapy, home gifts, candles, fragrances, health, fitness)
- Premier Designs (Jewelry)
- Stampin up (Rubber Stamps, Scrapbooking)
- Tealightful Inc (Coffee, Tea, and Specialty Beverages)
Person to Person
This approach follows the traditional, time tested, word of mouth approach to advertising. For thousands of years, commerce has been created through many people referring or telling other people about great services they received, great products they bought, or even great company stores to visit. The best example of this is the movie industry. Word of mouth, makes or breaks a great movie financially. Critics use their influence to spread the word about good or bad movies. Well this is the idea behind the person to person approach in network marketing. Product is moved through referral from one customer to the other, one customer at a time. This is why this type of sales plan usually employs a multi-level approach where everyone does a little, but together a team can create a whole bunch. In other words working together as a team, creates long term income and security that is sustainable.
Some of the best known companies that implement this approach: